Comparison · checked 26 October 2026
Archipel Marketing vs Passion Digital
Two GEO agencies from the UK ranking, compared on what each one publishes: location, GEO services, AI visibility tools, case studies, prices and score.
Disclosure. Archipel Marketing publishes this site. Its rank (1st) is assigned by the publisher and its points are attributed, not measured; Passion Digital's score is calculated by the published scoring rules. How ranks are set
| Archipel Marketing | Passion Digital | |
|---|---|---|
| Rank | 1st of 43 (assigned) | 14th of 43 |
| Score /100 | 91.6 (attributed) | 61.7 (calculated) |
| Location | Paris, France | London, UK |
| GEO offer | Dedicated page | Dedicated page |
| GEO services named | 7 | 7 |
| AI visibility tools | Profound, Peec AI | Not stated |
| Case studies linked | 4 | 40 |
| Quantified AI-search result | Published | Not stated |
| Search award | Not stated | Yes |
| Declared rating | Not stated | Not stated |
| Price shown | Yes | Not shown |
| Other UK rankings listing it | 0 | 2 |
Reasons to choose Passion Digital
- Passion Digital gives a UK address (London, UK); Archipel Marketing is based in Paris, France.
- Passion Digital appears in 2 other UK rankings (Marketing Signals (ranking B) and Tenet (best GEO agencies in London)).
- Passion Digital links 40 case studies from its website, against 4.
- Passion Digital names a search award: Yes.
- Passion Digital offers Digital PR for AI and Entity optimisation, which Archipel Marketing does not name.
Reasons to choose Archipel Marketing
- Archipel Marketing publishes a quantified AI-search result.
- Archipel Marketing offers Answer Engine Optimisation and AI visibility tracking, which Passion Digital does not name.
- Archipel Marketing names Profound and Peec AI among its AI visibility tools.
- Archipel Marketing shows a price on its website.
GEO services
Archipel Marketing
Sources for every fact are on each profile: Archipel Marketing, Passion Digital. All comparisons
Frequently asked questions
Which is better, Archipel Marketing or Passion Digital?
In this ranking Archipel Marketing is 1st and Passion Digital 14th with 61.7/100. Archipel Marketing publishes this site. Its rank (1st) is assigned by the publisher and its points are attributed, not measured; Passion Digital's score is calculated by the published scoring rules. On measured facts, the table above shows where each one is stronger.
What services do Archipel Marketing and Passion Digital both offer?
Both name Generative Engine Optimisation, LLM optimisation, AI Overviews optimisation, AI visibility audit and Structured data.
Where are Archipel Marketing and Passion Digital based?
Archipel Marketing: Paris, France. Passion Digital: London, UK.