AI visibility tracking tools used by UK GEO agencies

AI visibility tools run a fixed set of prompts across AI assistants and record whether, and how, a brand is named and cited. They are to GEO what rank trackers are to SEO. 6 of the 38 agencies scored by the rules name at least one on their website.

The tools UK agencies name

Tool	Agencies naming it
Peec AI	Archipel Marketing, LLM-First, Buried Agency, Charle Agency
Profound	Archipel Marketing, LLM-First, ClickSlice
Ahrefs Brand Radar	Connective3, Appear Online
Luminr	Found

Each name links to the agency’s profile, where the sentence that mentions the tool is quoted with its source.

What these tools measure

• Mentions: whether the brand appears in the answer to each prompt.
• Position: where it appears among the brands named.
• Citations: which pages the answer links to, yours or others.
• Share of voice: the share of answers, across the prompt set, that mention the brand compared with competitors.
• Sources: the domains that answers rely on, which point to PR and content opportunities.

What to ask an agency

1. How many prompts, chosen how, and reviewed how often?
2. Which engines, and in which country settings?
3. How often are prompts run? AI answers vary from one run to the next; a single run proves little.
4. Do you get access to the dashboard, or only a report?

For agencies that sell tracking as a service, see AI visibility tracking agencies.